{"title":"Founder’s Current Routine","description":"\u003cp data-start=\"87\" data-end=\"158\"\u003eA personal edit of the Pure + Kiwi products I’m reaching for right now.\u003c\/p\u003e\n\u003cp data-start=\"160\" data-end=\"331\"\u003eThis routine may change with the season, my skin, or what my barrier needs most - but it’s always built around the same calm-first idea: gentle cleanse, comfort, and seal.\u003c\/p\u003e\n\u003cp data-start=\"333\" data-end=\"469\"\u003eIf your skin feels dry, tight, depleted, reactive, or easily thrown off, this is a simple place to see what I’m currently using and why.\u003c\/p\u003e\n\u003cp data-start=\"471\" data-end=\"569\"\u003e\u003cstrong data-start=\"471\" data-end=\"569\"\u003eStart here if you want a founder-led routine that feels gentle, practical, and easy to adjust.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"cleanslate","title":"CLEAN SLATE - Daily Milky Cleanser (Sensitive-Skin Safe)","description":"\u003cp data-start=\"0\" data-end=\"80\"\u003e\u003cstrong data-start=\"0\" data-end=\"80\"\u003eA gentle daily cleanse for skin that feels red, tight, or easily thrown off.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"82\" data-end=\"223\"\u003eClean Slate melts away daily buildup, sunscreen, and makeup while leaving skin soft, calm, and comfortable - never squeaky or stripped.\u003c\/p\u003e\n\u003cp data-start=\"225\" data-end=\"597\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"225\" data-end=\"238\"\u003eBest for:\u003c\/strong\u003e Red, tight, reactive skin that needs a gentle daily cleanse without the stripped feel\u003cbr data-start=\"324\" data-end=\"327\"\u003e\u003cstrong data-start=\"327\" data-end=\"335\" data-is-only-node=\"\"\u003eUse:\u003c\/strong\u003e Massage onto damp skin, rinse, and follow with the rest of your routine morning and\/or night\u003cbr data-start=\"428\" data-end=\"431\"\u003e\u003cstrong data-start=\"431\" data-end=\"451\"\u003eTypical reorder:\u003c\/strong\u003e 6-8 weeks\u003cbr data-start=\"461\" data-end=\"464\"\u003e\u003cstrong data-start=\"464\" data-end=\"484\"\u003ePerfect pairing:\u003c\/strong\u003e \u003cstrong data-start=\"485\" data-end=\"501\"\u003eRevive Crème\u003c\/strong\u003e for daytime comfort, \u003cstrong data-start=\"523\" data-end=\"537\"\u003eLuna Crème\u003c\/strong\u003e for overnight calm, or \u003cstrong data-start=\"561\" data-end=\"571\"\u003eRescue\u003c\/strong\u003e for extra barrier support\u003c\/p\u003e","brand":"Pure + Kiwi","offers":[{"title":"4oz | 113mL","offer_id":41241000738891,"sku":"03","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/1387\/4507\/files\/CleanSlateProduct2.png?v=1780460924"},{"product_id":"lightenup","title":"LIGHTEN UP - Brighten + Firm Eye Crème","description":"\u003cp data-start=\"123\" data-end=\"223\"\u003e\u003cstrong data-start=\"123\" data-end=\"223\"\u003eA comfort-first eye treatment that helps tired eyes look brighter, smoother, and more refreshed.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"225\" data-end=\"419\"\u003eLighten Up is made for the delicate eye area with a gentle, nourishing texture that helps soften the look of dryness, puffiness, and fatigue while supporting a firmer, more awake look over time.\u003c\/p\u003e\n\u003cp data-start=\"421\" data-end=\"726\"\u003e\u003cstrong data-start=\"421\" data-end=\"434\"\u003eBest for:\u003c\/strong\u003e Tired, dry, puffy, or dull-looking under eyes*\u003cbr data-start=\"480\" data-end=\"483\"\u003e\u003cstrong data-start=\"483\" data-end=\"498\"\u003eHow to use:\u003c\/strong\u003e Apply a small amount under the eyes and along the brow bone morning and night. Gently pat in until absorbed.\u003cbr data-start=\"607\" data-end=\"610\"\u003e\u003cstrong data-start=\"610\" data-end=\"630\"\u003ePerfect pairing:\u003c\/strong\u003e \u003cstrong data-start=\"631\" data-end=\"645\"\u003eLuna Crème\u003c\/strong\u003e for overnight barrier support or \u003cstrong data-start=\"679\" data-end=\"693\"\u003eBloom Lift\u003c\/strong\u003e for added brightening + firmness\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e*\u003c\/strong\u003e\u003cem\u003eHydration and radiance can be noticed quickly. Improvement in firmness and uneven tone typically takes 8–12 weeks with consistent use.\u003c\/em\u003e\u003c\/p\u003e","brand":"Pure + Kiwi","offers":[{"title":"1oz | 30mL","offer_id":40374319480907,"sku":"02","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/1387\/4507\/files\/1058_1411_7.png?v=1776538382"},{"product_id":"day-creme","title":"REVIVE CRÈME - Bright + Firm Day Crème (Sensitive + Mature Skin)","description":"\u003cp data-start=\"0\" data-end=\"100\"\u003e\u003cstrong data-start=\"0\" data-end=\"100\"\u003eDaily moisture that helps skin look smoother, firmer, and more refreshed - without a heavy feel.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"102\" data-end=\"315\"\u003eRevive Crème is a lightweight day moisturizer that delivers comfortable hydration, supports a calmer, more even-looking complexion, and helps soften the look of fine lines for skin that prefers a gentler approach.\u003c\/p\u003e\n\u003cp data-start=\"317\" data-end=\"670\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"317\" data-end=\"330\"\u003eBest for:\u003c\/strong\u003e Sensitive, reactive, or mature skin that wants firmer, smoother, well-hydrated skin without a harsh feel\u003cbr data-start=\"435\" data-end=\"438\"\u003e\u003cstrong data-start=\"438\" data-end=\"446\" data-is-only-node=\"\"\u003eUse:\u003c\/strong\u003e After cleanser + serum, massage into face, neck, and décolletage daily using upward strokes\u003cbr data-start=\"538\" data-end=\"541\"\u003e\u003cstrong data-start=\"541\" data-end=\"561\"\u003eTypical reorder:\u003c\/strong\u003e 6-8 weeks\u003cbr data-start=\"571\" data-end=\"574\"\u003e\u003cstrong data-start=\"574\" data-end=\"591\"\u003ePerfect pair:\u003c\/strong\u003e \u003cstrong data-start=\"592\" data-end=\"606\"\u003eBloom Lift\u003c\/strong\u003e for AM glow + firmness and \u003cstrong data-start=\"634\" data-end=\"644\"\u003eRescue\u003c\/strong\u003e for extra barrier support\u003c\/p\u003e","brand":"Pure + Kiwi","offers":[{"title":"2oz | 60mL","offer_id":41278528258123,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/1387\/4507\/files\/72.png?v=1776991441"},{"product_id":"restore","title":"RESTORE - Soothe + Restore Barrier Oil (Reactive + Rosacea-Prone Skin)","description":"\u003cp data-start=\"0\" data-end=\"83\"\u003e\u003cstrong data-start=\"0\" data-end=\"83\"\u003eDaily comfort and glow for skin that feels reactive, red, or easily thrown off.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"85\" data-end=\"279\"\u003eThis lightweight face oil helps soften skin, support the barrier, and calm the look of visible redness while leaving skin smoother, more even, and comfortably nourished - without a heavy finish.\u003c\/p\u003e\n\u003cp data-start=\"281\" data-end=\"625\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"281\" data-end=\"294\"\u003eBest for:\u003c\/strong\u003e Sensitive, reactive, redness-prone skin that needs calm, barrier support, and a soft healthy glow\u003cbr data-start=\"392\" data-end=\"395\"\u003e\u003cstrong data-start=\"395\" data-end=\"403\" data-is-only-node=\"\"\u003eUse:\u003c\/strong\u003e Massage 2–3 drops onto clean skin daily, then follow with moisturizer\u003cbr data-start=\"473\" data-end=\"476\"\u003e\u003cstrong data-start=\"476\" data-end=\"496\"\u003eTypical reorder:\u003c\/strong\u003e 10–14 weeks\u003cbr data-start=\"508\" data-end=\"511\"\u003e\u003cstrong data-start=\"511\" data-end=\"528\"\u003ePerfect pair:\u003c\/strong\u003e \u003cstrong data-start=\"529\" data-end=\"541\"\u003eBee Calm\u003c\/strong\u003e for redness-prone, blemish-stressed skin + \u003cstrong data-start=\"585\" data-end=\"599\"\u003eGolden Oat\u003c\/strong\u003e for extra barrier support\u003c\/p\u003e","brand":"Pure + Kiwi","offers":[{"title":"2oz | 60mL","offer_id":42176205619275,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/1387\/4507\/files\/73.png?v=1776992088"},{"product_id":"replenish","title":"REPLENISH - Hydrate + Comfort Serum (Menopause + Hormonal Skin)","description":"\u003cp\u003e\u003cstrong\u003eDaily comfort for skin that feels drier, tighter, or less resilient than it used to.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2039\" data-end=\"2372\"\u003eReplenish is a cushioning serum for menopause, perimenopause, and hormonally stressed skin that feels drier, tighter, or less resilient than it used to. It helps replenish hydration, support the moisture barrier, and keep depleted skin feeling softer, steadier, and more comfortable morning to night.\u003c\/p\u003e\n\u003cp data-start=\"2374\" data-end=\"2498\"\u003e\u003cstrong data-start=\"2374\" data-end=\"2386\"\u003eBest for\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMenopause, perimenopause, hormonal dryness, dehydration, tightness, depleted skin, and barrier-stressed skin.\u003cbr\u003e\u003c\/span\u003e\u003cb style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eUse:\u003c\/b\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e Apply 1–2 pumps after cleansing, morning and\/or night. Follow with cream\u003cbr\u003e\u003c\/span\u003e\u003cb style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eTypical reorder:\u003c\/b\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e 8-10 weeks\u003cbr\u003e\u003c\/span\u003e\u003cb style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ePerfect pairing:\u003c\/b\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cb style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHarmony Crème\u003c\/b\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e to help lock in hydration and comfort\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure + Kiwi","offers":[{"title":"2oz | 60mL","offer_id":42189353320523,"sku":null,"price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/1387\/4507\/files\/1058_1411_25.png?v=1776547686"},{"product_id":"hydra-hydration-duo","title":"Hydra Hydration Duo","description":"\u003cp\u003e\u003cstrong\u003eSimple, steady hydration for skin that feels dry, tight, or easily thrown off.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis easy two-step duo helps replenish moisture, soften tight-feeling skin, and keep your barrier feeling comfortable day after day. \u003cstrong\u003eHydra Dew\u003c\/strong\u003e delivers lightweight hydration, while \u003cstrong\u003eHydra Silk\u003c\/strong\u003e seals it in with breathable daily moisture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s inside:\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eHydra Dew\u003c\/strong\u003e - a lightweight serum for soft, comfortable hydration\u003cbr\u003e\u003cstrong\u003eHydra Silk\u003c\/strong\u003e - a daily face cream that helps smooth, soften, and lock in moisture\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Dry, tight, dehydrated, sensitive, or easily stressed skin that wants simple daily hydration\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply \u003cstrong\u003eHydra Dew\u003c\/strong\u003e to clean skin, then follow with \u003cstrong\u003eHydra Silk\u003c\/strong\u003e morning and\/or night\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you’ll notice:\u003c\/strong\u003e\u003cbr\u003eSkin feels softer, smoother, and more comfortable\u003cbr\u003eHydration that layers easily without heaviness\u003cbr\u003eA simple routine that’s easy to stick with\u003c\/p\u003e","brand":"Pure + Kiwi","offers":[{"title":"Default Title","offer_id":42287661940811,"sku":null,"price":63.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/1387\/4507\/files\/1058_1411_50.png?v=1776984619"}],"url":"https:\/\/purekiwiskincare.com\/collections\/founders-routine.oembed","provider":"Pure + Kiwi","version":"1.0","type":"link"}