For skin that changed. No need to start over.
When your skin suddenly feels drier, more reactive, harder to predict or just different than it used to - the answer isn’t always more skincare.
Pure + Kiwi helps you figure out what still works, what isn’t doing enough anymore, and where your skin needs more support now.
Same routine. Different skin.
Hormones, stress, weather and age can change what your skin needs.
Your cleanser may suddenly feel stripping. Your moisturizer may stop lasting through the day. You can get drier - and still break out. Several concerns, all at once.
Changing skin shouldn’t have to choose between comfort and visible results.
I formulate Pure + Kiwi for skin that needs more support but doesn't always tolerate more products. Every ingredient has a purpose, and every formula should earn its place in your routine.
Sonali, Founder + Formulator
It started with skin that needed more support.
I grew up in New Zealand and moved to New York in 2008. In 2016, my newborn daughter developed severe eczema. Her skin was dry, uncomfortable and incredibly sensitive, and I couldn't find products I felt comfortable using on her skin. So I started formulating my own.
Drawing on my New Zealand roots, I began combining botanicals like kawakawa and mānuka honey with purposeful skincare ingredients to create formulas for skin that needed extra care.
That experience became Pure + Kiwi.
What started with one very sensitive little face grew into something I began hearing from women again and again:
"My skin doesn't behave like it used to."
Created with New Zealand botanicals + made in New York.
Our purposeful New Zealand botanicals are paired with proven skincare ingredients to support comfort, hydration + visible results.
Kawakawa - helps comfort and condition skin that feels dry, tight or easily stressed.
Mānuka Honey - draws in moisture to help skin feel hydrated, soft and comfortable.
Kōwhai - helps condition and support skin that feels dry or easily unsettled.
Kiwifruit - Kiwifruit Extract provides natural vitamin C + antioxidant support, while Kiwifruit Seed Oil provides fatty acids to help skin feel softer + more supple.
Pōhutukawa - provides antioxidant botanical support for skin exposed to everyday stressors.
New Zealand Glacial Clay - gently absorbs excess oil and lifts away buildup to leave skin feeling clean, smooth and refreshed.
Start with what works.
The Routine Fit Method:
KEEP what your skin already likes.
FIND what's missing - more moisture, calming care or targeted support.
CHANGE only the step that needs it.