Sensitive skin doesn’t need more. It needs the right support.
It started with my daughter’s skin.
In 2016, my daughter developed severe eczema.
I wanted something gentle enough for her most uncomfortable days, so I began creating skincare at home - drawing on the New Zealand botanicals I grew up with and a simple belief:
Sensitive skin shouldn’t have to “push through” irritation to see results.
That first formula became the beginning of Pure + Kiwi.
- Sonali Paul, Founder + Formulator
Calm first. Then everything else.
Instead of piling on more products, we start with what sensitive skin needs most:
Gentle Cleanse → Calm → Seal
Cleanse without the stripped feeling.
Add hydration + targeted support.
Seal in moisture and comfort.
Simple enough to repeat. Supportive enough for skin that gets thrown off easily.
Rooted in New Zealand.
Manuka. Kiwifruit. Kawakawa. Kowhai. Pohutukawa. NZ Glacial Clay.
New Zealand botanicals give Pure + Kiwi its roots - but every formula is built around what the whole formula does for sensitive skin, pairing botanicals with proven skincare ingredients at skin-friendly levels.
What you won’t find
No fragrance.
No essential oils.
No aggressive routines.
No “more is more” skincare philosophy.
Just thoughtful, small-batch formulas made to help sensitive skin feel softer, steadier and more comfortable.
Your skin doesn’t need a 10-step routine.
It needs the right few steps.