Formula upgrades, new ways to save, and what’s changed

Pure + Kiwi’s updated pricing is now live.

Price changes are never the most exciting update to share, so I wanted to give you a little more context - and show you the value behind it.

Pure + Kiwi Is Still Built the Same Way

At its core, Pure + Kiwi is still about:

• comfort-first formulas for sensitive, reactive, and hormonally changing skin
• founder-made, small-batch production
• thoughtful ingredients, including New Zealand botanicals
• skincare designed to feel good to use and easy to stick with

That part has not changed.

Still Strong Value for a Premium Indie Brand

Even with updated pricing, Pure + Kiwi remains strongly priced for a premium indie brand - especially when you look at product size for the price.

Value at a Glance

Cleanser

Pure + Kiwi: $34 / 4 oz
Many premium options: $36 / 4.1 oz to $48 / 3.4 oz

Face Creams

Pure + Kiwi: $42–$46 / 2 oz
Many premium options: $49 / 2 oz to $54 / 1.7 oz

Face Oils

Pure + Kiwi: $42 / 2 oz
Many premium options: $41 / 1 oz to $70 / 1 oz

Serums

Pure + Kiwi: $42–$46 / 2 oz
Many premium options: $44 / 1 oz to $69 / 1 oz

Eye Cream

Pure + Kiwi: $42 / 1 oz
Many premium options: $26 / 0.34 oz to $44 / 0.5 oz

Body Creams

Pure + Kiwi: $42–$44 / 6 oz or $50–$52 / 9 oz
Many premium options: $42–$48 for smaller premium body moisture options

Exfoliating Treatment Serum

Pure + Kiwi: $36 / 1 oz
Many premium options: $52 / 1 oz to $59

Hydra Essentials: Simple Daily Hydration at an Easier Entry Point

Hydra Essentials was created to make barrier-friendly daily hydration easier to step into.

Hydra Dew

Pure + Kiwi: $32 / 2 oz
Many premium hydrating serums: $38–$88 / 1 oz

Hydra Silk

Pure + Kiwi: $34 / 2 oz
Many premium face creams: $42–$66

Hydra Seal

Pure + Kiwi: $36 / 6 oz
Many premium body creams: $48 / 5 oz

More Value Is Built Into the Line

This is not just a pricing update.

Several formulas across the line have been refreshed to bring even more comfort, performance, and barrier support. And newer additions like Hydra Dew, Hydra Silk, and Hydra Seal make it easier to start with simpler daily hydration at a more accessible entry point.

New Ways to Save

There is also more value built in for loyal customers.

Subscribe + Save

Subscribe + Save is now live, with 10-12% off repeat orders on the products you come back to most.

Kiwi Rewards

Kiwi Rewards gives you more ways to earn through:

• purchases
• reviews
• photo and video reviews
• referrals

The Goal Has Not Changed

While prices have changed, the goal has not.

Pure + Kiwi is still about:

• generous sizes
• comfort-first formulas
• premium ingredients
• barrier support without unnecessary drama

Thank you for being here and supporting this brand as it grows. It truly means a lot.

With gratitude,
Sonali