Home Shop All Skincare Bloom Lift - Brighten + Firm Serum
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AKA: dull-looking skin, uneven tone, post-breakout marks, early fine lines + “I want glow, but strong brightening products are too much” skin

Bloom Lift - Brighten + Firm Serum

Bloom Lift - Brighten + Firm Serum

Sensitive skin deserves visible results, too.

A lightweight daily serum that helps dull, uneven-looking skin look brighter, smoother and firmer without the harsh feel of an aggressive brightening routine. Kiwifruit, licorice, niacinamide, N-acetyl glucosamine, mandelic acid + a firming peptide work alongside hydration to keep reactive skin feeling comfortable.

Best for: Dullness, uneven-looking tone, post-breakout marks and early fine lines -especially when stronger brightening products tend to feel like too much.

  • Made for sensitive, reactive + changing skin
  • No fragrance. No essential oils.
  • Comfort first. Results with consistency.
Size
$44.00 USD
$44.00 USD
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You need this because

Wanting brighter, firmer-looking skin shouldn’t mean choosing between results and comfort.

Sensitive and reactive skin can still look dull, uneven or less firm - but piling on strong acids and aggressive brightening treatments isn't always the answer.

Bloom Lift takes a more measured approach: multiple supportive brightening ingredients at once, cushioned with hydration, so you can work on glow, tone and texture without turning your routine into a peel program. Its current formula combines kiwifruit, licorice, niacinamide, NAG and 3% mandelic acid with glycerin, hyaluronic acid, Sodium PCA and beta-glucan.

Why It Works

Kiwifruit + Licorice
Bring back brighter-looking skin

2% New Zealand kiwifruit extract + 2% licorice root extract support a fresher, more even-looking complexion, while giving Bloom Lift a botanical brightening story that feels distinctly Pure + Kiwi.

Niacinamide + N-Acetyl Glucosamine
Support more even-looking tone

The formula uses 2% niacinamide + NAG alongside the botanical brighteners to support smoother, more even-looking skin rather than relying on a single high-intensity active.

3% Mandelic Acid
Gently refine dullness + texture

Mandelic acid gives Bloom Lift some gentle surface-renewal support for rough texture and dull-looking skin, while remaining just one piece of a much broader formula rather than making Bloom Lift an acid serum.

Bakuchi + Tripeptide-29
Support smoother, firmer-looking skin

3.6% bakuchi seed oil + Tripeptide-29 provide the formula's visible-aging/firmness component, helping distinguish Bloom Lift from your purely hydrating or calming serums.

Glycerin + HA + Sodium PCA + Beta-Glucan
Cushion the actives with hydration

Glycerin, hyaluronic acid, 1% Sodium PCA and beta-glucan help keep skin hydrated and comfortable, which is especially important for a serum meant for reactive skin.

The result: brighter, smoother, fresher-looking skin with a more supported, firmer appearance - without making aggressive exfoliation the center of the routine.

How to Use

Apply 3–4 drops to clean skin over face, neck + décolletage. Use once daily, then follow with moisturizer.

If your skin is especially reactive, start every other day and increase as comfortable.

Ingredients

Aqua, Mandelic Acid, Vanilla Planifolia (Vanilla) Fruit Water, Glycerin (Vegetable), Niacinamide, Propanediol, N-Acetyl Glucosamine, Psoralea Corylifolia (Bakuchi) Seed Oil, Sorbitan Oleate Decylglucoside Crosspolymer, Actinidia Chinensis (Kiwifruit) Fruit Extract (Vitamin C), Isoamyl laurate, Sodium Hyaluronate, Glycyrrhiza Glabra (Licorice) Root Extract, Benzyl Alcohol, Tripeptide-29, Curcuma Longa (Turmeric) Root Extract, Polyacrylate Crosspolymer-6, Tetrasodium Glutamate Diacetate, Benzoic Acid, Beta-glucan, Dehydroacetic Acid, Leuconostoc (Radish Root) Ferment Filtrate, Maltodextrin and Tocopherol.

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Questions, Answered

Is Pure + Kiwi made for sensitive, reactive, or hormonally changing skin?

Yes. Pure + Kiwi is made with sensitive, reactive, and changing skin in mind -including skin that feels drier, tighter, more easily flushed, or less predictable through perimenopause and menopause. You don’t need to be experiencing hormonal changes to use Pure + Kiwi; choose products based on what your skin needs now.

Are Pure + Kiwi products fragrance-free?

Yes. Pure + Kiwi skincare is formulated without added fragrance or essential oils, keeping routines simpler for skin that is easily overwhelmed.

How do I build a Pure + Kiwi routine?

Keep it simple with the Calm-First Method: Gentle Cleanse → Calm → Seal. Start with a gentle cleanser, add a serum or treatment based on what your skin needs, then finish with a moisturizer or facial oil.

How should I introduce a new product?

Introduce one new product at a time and follow the How to Use directions on the product page. If your skin is especially reactive, start gradually and patch test first.

What makes Pure + Kiwi different?

Pure + Kiwi combines New Zealand botanicals with proven skincare ingredients in small-batch formulas created for sensitive, reactive, and changing skin. The products are made in New York and rooted in founder Sonali Paul’s New Zealand background.

How do I know which products are right for my skin?

Start with what your skin is feeling now - dry, reactive, blemish-prone, dull, or changed by hormones - rather than trying to fit it into one fixed skin type. Take the 60-Second Skin Quiz if you’re not sure where to begin. The site currently offers both as primary starting points.