• A 2 oz glass dropper bottle of Pure + Kiwi Hydra Dew Daily Hydration Serum, featuring a light mint green liquid inside a clear glass bottle with a black dropper cap and black label.
  • A woman holding a bottle of Pure + Kiwi Hydra Dew daily hydration serum, showing the light green liquid inside a clear glass bottle with a black dropper cap.
  • A skincare serum bottle labeled Pure + Kiwi Hydra Dew shown on a clean white infographic background with marketing text and icons explaining benefits.
  • A styled skincare marketing graphic featuring kiwi fruit on the left with green leaves and a sliced kiwi showing its green flesh and black seeds, alongside text on the right that reads 'Kiwifruit' and lists skincare benefits such as antioxidant support, brightening, soothing, and hydration.
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Hydra Dew - Hydration Serum for Dry + Tight Skin

Hydra Dew - Hydration Serum for Dry + Tight Skin

Lightweight hydration serum for thirsty, tight skin that needs more water, not weight.

$15.00 USD
$15.00 USD
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  • Made for sensitive + changing skin
  • Fragrance-free + essential-oil-free 
  • Mini size - try it first

When your skin feels tight + thirsty, even with moisturizer

Hydra Dew is a lightweight hydration serum for skin that feels dehydrated, tight or uncomfortable by midday, but doesn't need a heavier cream.

Unlike a moisturizer that adds richness, it delivers water-binding hydration beneath your existing cream without extra weight. Expect skin that feels softer, plumper and more comfortably hydrated, without a sticky or heavy finish.

Why it works

Replenishes water-binding hydration
5% Glycerin + 2% Sodium PCA

Helps tight skin feel more comfortable
0.5% Beta-Glucan + 2% Panthenol + Hyaluronic Acid

Supports fresh, balanced-looking skin
2% Niacinamide + 2% Kiwifruit

Layers easily without heaviness
Lightweight gel-serum texture

Where it fits in your routine

The Pure + Kiwi Routine Fit Method: Keep what works. Find what's missing. Change only what you need.

  • KEEP: Your existing cleanser and moisturizer if they're working.
  • FIND: If your skin feels tight, thirsty or dehydrated again by midday, your routine may be missing lightweight hydration rather than a richer cream.
  • CHANGE: Add Hydra Dew beneath your moisturizer for extra water-binding hydration that helps skin feel softer, plumper and more comfortable without heaviness.

Pair with:

  • Hydra Silk: If your current moisturizer feels too heavy and you need lightweight daily moisture.
  • Harmony Crème: If your current moisturizer isn't providing enough comfort and your skin needs richer, longer-lasting moisture.

How to use

Apply 3-4 drops to clean, slightly damp skin over face + neck, morning and/or night.

Ingredients

Aqua, Glycerin, Niacinamide, Panthenol, Sodium PCA, Actinidia Chinensis (Kiwi) Fruit Extract, Sorbitan Oleate Decylglucoside Crosspolymer, Benzyl Alcohol, Isoamyl Laurate, Tetrasodium Glutamate Diacetate, Beta-Glucan, Polyacrylate Crosspolymer-6, Benzoic Acid, Dehydroacetic Acid, Sodium Hyaluronate, Acacia Senegal Gum, Xanthan Gum, Mica and Tocopherol.

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Questions, Answered

Who is Pure + Kiwi for?

Pure + Kiwi is made for sensitive, reactive + changing skin - including skin that feels drier, tighter, less balanced, more easily irritated, or simply different than it used to.

Hormones, perimenopause + menopause can be part of that change, but you don’t need to identify with hormonal skin to use Pure + Kiwi. Start with how your skin feels now.

My skin changed. How do I know where to start?

Start with the problem that feels most familiar right now:

Dry + tight → hydration + moisture
Sensitive + reactive → calm + comfort
Dry + breakout-prone → gentle blemish support
Dull + less bouncy → targeted brightening + smoothing
Not sure → take the 60-Second Skin Quiz

You don’t need to figure out your perfect “skin type” first.

Do I need a full skincare routine?

No. More products aren’t always better - especially when skin is easily overwhelmed.

Start with the fewest steps your skin needs: gentle cleanse → serum if needed → moisturizer.

Add a targeted product only when it has a clear job in your routine.

Are Pure + Kiwi products fragrance free?

Yes. Pure + Kiwi skincare is formulated without added fragrance or essential oils.

Because fragrance free doesn’t always mean scentless, you may still notice the natural aroma of some botanical ingredients.

How should I introduce a new product?

Introduce one new product at a time so you can see how your skin responds.

Follow the directions on the individual product page, and if your skin is especially reactive, start gradually and patch test first.

What makes Pure + Kiwi different?

Pure + Kiwi helps you keep what works, change what doesn’t, and add only the support your skin needs now.

Instead of assuming changing skin needs a completely new routine, we help you identify the step that is no longer working - or the support your skin is missing - and start there.

Our fragrance-free, essential-oil-free formulas pair proven skincare ingredients with thoughtfully chosen New Zealand botanicals and are made in New York.