LIGHTEN UP - Brighten + Firm Eye Crème

What gives Lighten Up its soft, brightening feel?

Radiance support
Ethyl Ascorbic Acid (Vitamin C), Licorice Root Extract, Kiwifruit Extract, Caffine, and N-Acetyl Glucosamine help support a brighter-, more refreshed-looking eye area.

Smooth + firm support
Tripeptide-29 + Bakuchiol help support smoother-, firmer-looking skin over time.

Comfort-first hydration
Glycerin, Hyaluronic Acid, Beta-Glucan, and Allantoin help keep the delicate eye area feeling soft, comfortable, and lightly cushioned.

Silky, nourishing cream texture
Sunflower Oil, Caprylic/Capric Triglyceride, Isoamyl Laurate, and a gentle cream base help Lighten Up feel smooth and comforting without heaviness.

The result:
Under-eyes look brighter, smoother, and more refreshed - without the heavy or harsh feel.

First use your favorite Pure + Kiwi cleanser. Then gently apply to the delicate skin around your eyes using clean fingertips. Follow with your favorite Pure + Kiwi serum and moisturizer. Use morning and night.

Pro Tip: Apply once in the morning and again at night. Hydration and brightening benefits can be seen immediately. Improvement in firmness and hyperpigmentation can take up-to 8-12 weeks - as cell turnover typically takes 30 days.

What does Lighten Up do?
Lighten Up helps the eye area look brighter, smoother, and more refreshed while supporting a firmer-looking finish.

Who is it best for?
It’s best for dry, tired, puffy, or dull-looking under eyes.

Can I use it every day?
Yes. Lighten Up is made for daily use, morning and night.

How do I use it?
Apply a small amount under the eyes and along the brow bone morning and night. Gently pat in until absorbed.

Will it feel heavy?
No. It’s designed to feel comfortable and nourishing without a heavy finish.

Can I use it under makeup?
Yes. Apply a small amount and let it absorb before makeup.

What should I pair it with?
Pair it with Bloom Lift for extra brightening + firmness, or Luna Crème for overnight moisture support.

Is it only for under-eyes?
No. You can also apply it along the brow bone.

When should I choose this over a face cream?
Choose Lighten Up when you want more targeted care for the delicate eye area, especially if it looks dry, tired, or less smooth.

Is it made for sensitive skin?
Yes. It’s designed to give the eye area comfortable, supportive care without feeling overly active.

Aqua, Psoralea Corylifolia (Bakuchi) Seed Oil, Glyceryl Stearate, Helianthus Annuus (Sunflower) Oil, Glycerin (Vegetable), 3-0-ethyl Ascorbic Acid (Vitamin C), Niacinamide, N-Acetyl Glucosamine, Propanediol, Cetyl Alcohol, Actinidia Chinensis (Kiwi) Fruit Extract, Isoamyl Laurate, Cetearyl Alcohol, Dimethyl Isosorbide, Glycyrrhiza Glabra (Licorice) Root Extract, Benzyl Alcohol, Sodium Stearoyl Lactylate, Tripeptide-29, Tetrasodium Glutamate Diacetate, Beta-Glucan, Sodium Hyaluronate, Resveratrol, Xanthan Gum, Mica, Coffea Arabica (Coffee) Seed Extract, Benzoic Acid, Dehydroacetic Acid, Sodium Benzoate, Potassium Sorbate and Tocopherol.