LIGHTEN UP - Brighten + Firm Eye Crème

What gives Lighten Up its soft, brightening feel?

Radiance support
2% 3-O-Ethyl Ascorbic Acid (a stable vitamin C derivative that helps support brighter-looking skin), 2% Licorice Root Extract (helps support the look of uneven tone and visible darkness), Kiwifruit Extract (vitamin C-rich botanical antioxidant support), Niacinamide (supports a more even-looking, balanced complexion), N-Acetyl Glucosamine (helps support smoother-, brighter-looking skin), Resveratrol (antioxidant that helps defend against environmental stress and the visible look of photoaging), and Coffee Seed Extract (antioxidant support that helps tired-looking under-eyes appear smoother, less dull, and more awake)

Smooth + firm-looking support
Bakuchi Seed Oil (a gentle retinol) + Tripeptide-29 (a peptide that helps support smoother-, firmer-looking skin over time) - help the delicate eye area look softer and more refined.

Comfort-first hydration
Vegetable Glycerin (a humectant that helps hold water in the skin), Hyaluronic Acid(helps skin feel plump and hydrated), Beta-Glucan (a soothing humectant that helps hydrate, soften, and reduce the feel of tightness) -

Silky, nourishing cream texture
Sunflower Oil (linoleic-acid-rich that helps soften and condition skin)

The result:
Under-eyes look brighter, smoother, and more refreshed - with a soft, comfortable feel that does not feel heavy or harsh.

First use your favorite Pure + Kiwi cleanser. Then gently apply to the delicate skin around your eyes using clean fingertips. Follow with your favorite Pure + Kiwi serum and moisturizer. Use morning and night.

Pro Tip: Apply once in the morning and again at night. Hydration and brightening benefits can be seen immediately. Improvement in firmness and hyperpigmentation can take up-to 8-12 weeks - as cell turnover typically takes 30 days.

What does Lighten Up do?
Lighten Up helps the eye area look brighter, smoother, and more refreshed while supporting a firmer-looking finish.

Who is it best for?
It’s best for dry, tired, puffy, or dull-looking under eyes.

Can I use it every day?
Yes. Lighten Up is made for daily use, morning and night.

How do I use it?
Apply a small amount under the eyes and along the brow bone morning and night. Gently pat in until absorbed.

Will it feel heavy?
No. It’s designed to feel comfortable and nourishing without a heavy finish.

Can I use it under makeup?
Yes. Apply a small amount and let it absorb before makeup.

What should I pair it with?
Pair it with Bloom Lift for extra brightening + firmness, or Luna Crème for overnight moisture support.

Is it only for under-eyes?
No. You can also apply it along the brow bone.

When should I choose this over a face cream?
Choose Lighten Up when you want more targeted care for the delicate eye area, especially if it looks dry, tired, or less smooth.

Is it made for sensitive skin?
Yes. It’s designed to give the eye area comfortable, supportive care without feeling overly active.

Aqua, Psoralea Corylifolia (Bakuchi) Seed Oil, Glyceryl Stearate, Helianthus Annuus (Sunflower) Oil, Glycerin (Vegetable), 3-0-ethyl Ascorbic Acid (Vitamin C), Niacinamide, N-Acetyl Glucosamine, Propanediol, Cetyl Alcohol, Actinidia Chinensis (Kiwi) Fruit Extract, Isoamyl Laurate, Cetearyl Alcohol, Dimethyl Isosorbide, Glycyrrhiza Glabra (Licorice) Root Extract, Benzyl Alcohol, Sodium Stearoyl Lactylate, Tripeptide-29, Tetrasodium Glutamate Diacetate, Beta-Glucan, Sodium Hyaluronate, Resveratrol, Xanthan Gum, Mica, Coffea Arabica (Coffee) Seed Extract, Benzoic Acid, Dehydroacetic Acid, Sodium Benzoate, Potassium Sorbate and Tocopherol.